If writing is like making a movie, emphasis could be compared to a photographer's zoom lens, moving in for a close-up one moment and back for a wide-angle shot the next. Emphasis allows you to create similar special effects by magnifying, reducing, or even eliminating certain details. By controlling emphasis, you can focus your readers' attention on what is most important.

Tightening means cutting extra words, all those that don't contribute to your message. Inexperienced writers often use far more words than necessary. They don't attach enough value to the individual word.

Basic Sentence Concepts explains the subject-verb/complement pattern and shows how you can expand that pattern almost indefinitely with a few simple principles such as coordination and subordination. Now we'll look at some more advanced sentence strategies. Again the aim is to increase your versatility as a writer, to help you see the full range of options for solving writing problems. As your flexibility increases, you'll not only satisfy minimal standards of clarity and correctness, you'll express yourself with new-found energy and power.

In every kind of writing, it's essential to choose the best word to express your intended meaning. If you take time to choose the best word rather than simply accepting the first word that comes to mind, you'll be taking an important step toward writing effectiveness. Use the following four questions to help you choose the best word for your needs.